Escola em Movimento Brand Identity

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Escola em Movimento was created in 2013 as an app designed to be a digital school diary that enables simple, secure, and effective conversations among school, students, and staff.

Challenge

As the business grew, Escola em Movimento began to offer a broader portfolio of products: much more than a school diary, this project became a robust tool for communication, offering a complete set of solutions for the school and families alike. Along this new positioning came the need to update the brand in order to combine the amplitude of new services to the previously stablished values with its customers.

Solution

We’ve led an immersive research with the board of directors, managers and clients to better understand the purpose, strengths, vision of future and brand expressions in order to translate them into a visual concept. We then developed a symbol that privileges dynamism, vigor, and intimacy, while also strengthening the company’s core values. We arranged the brand architecture by defining the strategy that guided the naming process for complementary services, as well as the development of the brand’s visual identity and brand guide.

Client: Escola em Movimento | Year: 2019 | Services: Brand architecture, Brand expression, Brand guidelines, Identity

Megalo
Strategy Directior: Rodrigo Deligi
Design Director: Samuel Oliveira
Design: Paula Fioretti, Victoria Carvalho, Amanda Piva, Iago Rodrigues
Account manager: Layze Machado
Copywriter: Leonardo Saldiva

Awards
Brasil Design Award 2020 - Bronze Medal - Branding

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